brazier's blog

CustomerThink has a good post on what really replaces marketing. Oversimplifying slightly, the author makes the case that marketing should be reformed around a deep understanding and care for the customer, along with a sense for design. Basically, marketing should morph into some hybrid of product management and UX design.

Innovation is risky but it’s not random. Innovators have a disciplined invention process. They may not be able to articulate it, and sometimes the Eureka! moment happens in the shower, but it stems from a disciplined process.

-A.G. Lafley